Teff, a tiny grass seed native to Ethiopia, ranks among the world’s most ancient cultivated crops, having been domesticated between 6,000 and 4,000 BC. For thousands of years, Ethiopians have used teff flour to make ‘injera’, a flat, spongy sourdough bread that is a staple in their diets. Celebrated as a superfood, teff is gluten-free and rich in nutrients such as iron, magnesium, manganese, calcium, zinc, and vitamins B and C. Ethiopian elite runner Haile Gebrselassie has even credited teff as a factor in his athletic success.
Investment-banker-turned-entrepreneur Yonas Alemu is the founder and managing director of Lovegrass Ethiopia, a health food company making a variety of items from teff and other Ethiopian grains. Its products include pasta, breakfast cereal, pancake mixes, powdered beverages and snacks. Lovegrass has a factory on the outskirts of Addis Ababa and sells both internationally and within Ethiopia.
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