A new platform looks to put a fresh spin on the local e-commerce landscape with a customer-centric hub tailored to meet niche buyer demands. Yoseph Tenaw, a software engineer and an Addis Ababa Science and Technolgy University alumnus, launched Buyer First to address longstanding challenges seen in the market.
Frustrated by the difficulty of finding unique or specialized products online, Yoseph set out to build a solution that empowers both buyers and sellers.
Inspired by the format of Stack Overflow, a popular question-answer site for programming-related topics, Buyer First flips the traditional e-commerce model on its head. Instead of sellers listing products, buyers post their specific needs or desires. Sellers who can fulfill these requests then compete to offer the best solutions.
“This approach not only saves buyers time and energy but also ensures they receive competitive prices,” Yoseph told Shega.
To use the platform, users must create an account. Once registered, buyers can post what they’re looking for, while sellers receive SMS alerts for matching requests. Sellers then bid to fulfill these requests, and upon acceptance of an offer, contact information is exchanged to finalize the transaction. This reverse marketplace model enhances buyer control and provides sellers with better sales opportunities, according to Yoseph.
“This demand-driven approach and alert system makes Buyer First stand out,” he stressed.
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