BYD, the leading Chinese Electric Vehicle Maker, announced Thursday that it has entered the Ethiopian Market.
According to a FBC, state owned media outlet, a brand launch event was organized in Addis Ababa in partnership with Moenco subsidiary to Inchcape PLC , a London-based company specializing in global distribution & retail services for premium and luxury automotive sectors.
“BYD has officially entered the Ethiopian market in partnership with Moenco, an Inchcape company, to provide a comprehensive sales network and extensive after sales service for consumers,” the company said in a social media update shared Tuesday.
It is introducing five electric car models to the market in the Horn of African country. It is offering vehicles “ranging from the compact BYD SEAGUALL to the spacious performance SUV, the BYD TANG,” as disclosed on the social media page of the company.
It has launched a showroom in the capital Addis Ababa in Bole Sub City.
FBC quoted Yao Shu, BYD’s Sales Director for Africa and the Middle East, as saying “Our entry into the Ethiopian market signifies a pivotal step in BYD’s expansion in East Africa. Ethiopia’s vision for electrification resonates with BYD’s objectives. We are confident in propelling electric mobility forward in Ethiopia.”
Early this year, Ethiopia announced legislation banning the importation of vehicles except for electric cars – which was introduced as part of “Ethiopia’s Logistics Master Plan” when the Minister for Transport, Alemu Sime, presented a report to the Ethiopian parliament.
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