The Commercial Bank of Ethiopia (CBE), the country’s largest financial institution, has launched a new digital savings and loan service branded “CBE Beje”, marking another major step in the bank’s ongoing digital transformation strategy.
The launch event in Addis Ababa was attended by CBE President Abe Sano, Executive Vice President for Corporate Services Afereem Mekuria, and senior leaders from key public institutions and the private sector.
A New Milestone in CBE’s Digitalization Drive
Speaking at the ceremony, Afereem Mekuria said the bank is accelerating its shift toward technology-led service delivery, noting that “CBE is providing efficient and reliable banking solutions by continuously rolling out innovative digital services that save customers’ time.”
According to him, the new platform builds on CBE’s broader strategy to modernize its operations, automate credit assessment, and reduce the paperwork traditionally required for small personal loans.
Salary-Backed Digital Loans up to 150,000 Br
CBE Beje enables customers to access instant digital loans of up to 150,000 birr without collateral, a significant shift from Ethiopia’s collateral-dependent lending landscape.
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