In an unprecedented cross-continental shift in aviation leadership, Pakistan International Airlines (PIA) has selected Tewolde Gebremariam, the architect of Ethiopian Airlines’ modern empire, as its new Chief Executive Officer. The appointment marks the first time an African executive will take the helm of a major Asian national carrier.
The move comes at a critical juncture for PIA. Once a pioneer of Middle Eastern and Asian aviation, the airline has spent years battling operational inefficiencies and crushing debt. Now, under the fresh private ownership of an Arif Habib Group-led consortium, the carrier is betting on Gebremariam’s proven playbook of aggressive expansion, fleet modernization, and strategic hub-building to script one of the most ambitious turnarounds in the industry.
The Legacy of a Turnaround Architect
To understand why the new owners of PIA looked to Addis Ababa for their new chief, one must look at Gebremariam’s track record. During his decade-long tenure as CEO of Ethiopian Airlines, he transformed a respectable regional carrier into Africa’s undisputed aviation juggernaut.
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