French retailer Carrefour is planning to enter Ethiopia with a franchise and supply partnership with Queen’s Supermarket PLC, a subsidiary of Midroc Investment Group.
The partnership will see the rollout of stores under the Carrefour banner and the launch of its products in Ethiopia.
Midroc Investment Group will be supported during the transformation of the Queen’s banner to Carrefour as well as the implementation of the expansion plan, the French retailer noted.
The partners expect to rebrand the first stores by the first half of 2026.
This agreement aligns with Carrefour‘s objective to expand into 10 new countries, highlighting the strength and dynamism of the franchise model.
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