Purpose Black Ethiopia, which recently faced public scrutiny regarding its fundraising practices, has unveiled multiple digital platforms aimed at transforming Ethiopia’s agricultural sector and enhancing consumer experience.
Founded by Dr. Fiseha Eshetu, Purpose Black Ethiopia has been gaining attention since its launch in May 2020. The company’s flagship project, Kegeberew (“Straight from the Farm”), addresses the issue of rising grocery prices by eliminating middlemen.
Through a network of farmers, Kegeberew brings fresh produce directly to consumers, bypassing brokers and offering competitive prices. However, in 2023, Purpose Black’s attempt to raise funding for its Kegebrewu Tower stirred controversy due to the phrasing of its share-selling announcement and advertisements.
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