An ambitious intracontinental startup has set its eyes on Ethiopia as it aims to enable commerce from small businesses in Africa through a cross-border marketplace. Dizzitup is looking to onboard up to 2000 Ethiopian businesses on the all-in-one marketplace which has already registered 420 businesses across the continent.
Through a blockchain-powered infrastructure, the five-year-old company looks to have small businesses in all 54 African countries selling their products with instant payment capabilities enabled through a network of partners.
Solofo Rafenombolatiana, CEO and Founder, says most intracontinental projects in Africa fail to serve the bedrock of economic activity in the continent— small businesses. The experienced entrepreneur with two successful companies in his portfolio looks to jolt economic activity within African small businesses and hopes to provide credit access in the long run.
“Without credit access, businesses merely float they stop growing,” he told Shega.
The Company backed by multiple investors looks to initially increase revenue for businesses by giving them access to new customers located elsewhere in the continent. Anyone living on the continent can buy items and pay in their respective currencies from a small business located in another country.
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