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Engineer Builds E-commerce Platform to Mend Ethiopian Construction Industry

Engineer Builds E-commerce Platform to Mend Ethiopian Construction Industry

A year-old startup is entering the bustling construction sector with an e-commerce platform that aims to resolve systemic problems in the procurement and sale of construction materials and inputs. Founded by Kidist Nigiru, an engineer, “Mismar” (which roughly translates to “nails” in the Amharic language) sells everything from nails to ceramics.

The platform, which was launched just three months ago, offers a simple visual interface that allows prospective buyers to connect with registered vendors. It also provides a comprehensive data set on the costs of construction materials.

“We already have around 390 products available from around 40 registered suppliers,” said Kidist.

The CEO hopes to relieve the unnecessary hassles faced by participants in the construction industry through a straightforward transaction tool. “What used to take weeks can be completed instantly,” she added.

A graduate of Behiang University, one of the top public universities in Beijing, China, Kidist targets mass adoption of the service by procurement personnel in both the private and public sectors in the long run. She referred to the secure access to information for prospective buyers as an instrumental element in establishing Mismar as a key industry player.

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