Ethiopia is promoting coffee and tourism — its two pillar industries — at the ongoing 2024 China International Fair for Trade in Services (CIFTIS) in Beijing.
At the Ethiopian national pavilion, where the rich aroma of coffee fills the air, Munteha Jemal, Plenipotentiary Minister of the Ethiopian Embassy in China, made and served authentic Ethiopian coffee as part of the country’s traditional ceremony.
“In Ethiopia, when we have a coffee ceremony, the house owner not drink the coffee by himself. He’s gathering all his neighbors around sitting here,” she said.
The process involves roasting, grinding, and boiling the coffee beans before brewing.
As the birthplace of coffee plant, Ethiopia boasts a variety of coffee types grown at different altitudes, each with its unique aroma.
“According to the places where these coffees grew, they have their own special aroma,” said Jemal.
Another important sector Ethiopia is trying to promote at the CIFTIS is tourism.
“The tourist attraction places are placed in different parts of Ethiopia, the north, south, east, west, center. For example, if you go to the north you can get this one, to the east you can get this one. These are all registered in UNESCO,” said Jemal while showcasing the country’s tourism map.
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