Addis Ababa, Ethiopia, February 13 2025: Visa (NYSE: V), a global leader in payments, today announced the launch of a new report, ‘Value of Acceptance: Understanding the Digital Payment Landscape in Ethiopia.’ The report reveals rapid digital payment adoption among small and medium-sized enterprises (SMEs), with the vast majority recognizing the benefits for consumers.
The report presents an encouraging outlook for Ethiopia with over 80% of the surveyed SMEs having started to accept digital payments in the last two years, citing increased convenience, reduced fraud risk, and improved efficiency. Furthermore, 66% agree that investing in digital payment technologies will support future business growth.
Digital Payments Momentum
This positive momentum is expected to continue with a high level of preference by SMEs – 92% using digital payments reported satisfactory support from the government and major institutions and quicker payment processing. This satisfaction, the report states, is encouraging 64% of the SMEs already using digital payments to consider investment in additional payment technologies, boosting an already thriving digital payment landscape.
“The research findings paint a promising picture of Ethiopia’s growing digital payments landscape,” commented Yared Endale, Country Manager, Visa Ethiopia “The increasing preference for digital transactions, coupled with the recognized benefits for businesses and the broader economy, creates a powerful opportunity for growth. Visa is committed to working with our partners across the ecosystem to unlock the full potential of digital payments for all in Ethiopia – for individuals and businesses alike.”
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