ChipChip, a social buying platform that connects customers directly to farmers, bypassing traditional supply chains and allowing group purchase has been awarded the 2024 Kofi Annan Award for innovation in Africa.
Selected from a pool of 832 startups across the continent, the company will receive a €250,000 grant, around 30 million birr. The newly secured funding will be used towards area expansion, technological development, and product onboarding, according to Amir Redwan Co-founder and Co-CEO of ChipChip.
The startup won the Kofi Annan Award for its innovative farm-to-fork model and tech-enabled ‘group-buying’ to streamline inefficient food supply chains.
“Our mission is to revolutionize the food supply chain in Ethiopia by directly connecting smallholder farmers with consumers through a “farm-to-fork” approach,” Amir told Shega. “Some of our products are up to 20%-50% off currently” he added.
By cutting out middlemen and leveraging collective buying, the startup aims to offer consumers with affordable fresh produce, while providing farmers better prices and reducing food wastage. “And the award recognizes this transformative impact to make food accessible to Ethiopian households while ensuring farmers have greater control over their sales and incomes.”
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