In a bid to strengthen ties between Africa and Europe through cultural collaboration, the Goethe-Institute in Addis Ababa on Friday hosted the launch of Connect & Create, an €8 million initiative aimed at supporting artists, institutions, and creative industries across Sub-Saharan Africa.
The program is part of a larger €30 million investment under the Africa-Europe Partnerships for Culture, funded through the European Union’s NDICI–Global Europe framework. Over a 42-month period, the initiative aims to enhance mobility, co-creation, professional development, and infrastructure across the region’s cultural sector.
Launched amid growing international interest in Africa’s creative economy, which , contributes over $4 billion annually in revenue and supports more than 8.8 million jobs across the continent. The program looks to contribute to creating cultural linkages by unlocking artistic potential which is currently inhibited by a nexus of economic and development barriers. African cultural industries remain structurally constrained by limited access to markets, under-resourced infrastructure, and inconsistent mobility opportunities. The initiative’s stated objective is to address these structural limitations through targeted support in mobility, artistic co-production, professional development, and creative space development.
“Connect & Create” will begin call for applications in July and continue through October 2025. The program will focus on four key areas: mobility, visual arts, performing arts, and capacity building. Around 200 mobility grants will be awarded, with provisions for applicants with disabilities, family travel needs, and environmentally sustainable transport.
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