Fintech giants pawaPay, Zuri Health and Flutterwave are gearing up to enter Ethiopia this year, eyeing strategic acquisitions or organic growth as market liberalisation sparks competition.
Beating foreign banks to the punch, the entry of three financial tech heavyweights in Ethiopia in early 2025 will place them among the first foreign financial players in the country’s cash-heavy economy, where just 7.5 million digital transactions happen daily.
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