In this exclusive interview, Kanessa Muluneh, a dynamic entrepreneur with Ethiopian roots, shares her inspiring journey from studying medicine in the Netherlands to building thriving businesses across continents. As the founder of MULU Africa, a fashion brand with a presence in seven countries, Kanessa is also venturing into the gaming industry with a groundbreaking video game based on the history of Adwa. Her entrepreneurial spirit and innovative approach have made her a trailblazer in industries as diverse as fashion, technology, and healthcare.
Kanessa opens up about her challenges, triumphs, and vision for the future, offering valuable insights into entrepreneurship, self-expression, and navigating the complexities of global business. With plans to establish a factory in Ethiopia to create opportunities and expand her ventures further, Kanessa’s story is one of resilience, creativity, and determination. Join us as we delve into her journey, exploring how she overcame obstacles, embraced bold ideas, and continues to inspire aspiring entrepreneurs across Africa and beyond.
Capital: What challenges did you face when starting your first business, and how did you overcome them?
Kanessa Muluneh: There are many challenges. And the funny thing is every challenge, you process it. And once it’s processed, you forget about it and don’t see it as a challenge anymore. It becomes a lesson, basically, because you know what to do next time. So there are a lot of challenges. And the one that I can remember the most is when you step into the big people’s world, because I was still a kid, even though I thought I knew nothing, early 20s.
I was just getting to know the world. So, dealing with the business world on its own was a lot for me. I was growing up, I was becoming an adult, I was living by myself, I had to take care of life, and myself and my everything, my studies, everything was going on, and then you start a business, and you had to deal with a new community here. dealing with the medical industry is, for me, how I saw it, is dealing with people in suits, men in suits, white men in suits, We European looking people in suits were very scary to me because that’s how the narrative was created at home. And I think a lot of people deal with this, but I was very scared to open my mouth and stand up for myself against these people.
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