For years, Ethiopian audiences seeking travel stories online often had to rely on English-language content from Western vloggers. Today, that’s changing. A new wave of local-language creators is taking viewers on journeys across the globe — without the cultural translation gap. Leading this movement are Abel Berhanu and Janny, two YouTubers who have turned their cameras, charisma, and curiosity into full-time careers, and in the process, built loyal communities eager to see the world through an Ethiopian lens.
Abel Berhanu: From “Side Hustle” to Million-Making Media Brand
Nine years ago, when Abel Berhanu uploaded his first travel-related video to YouTube, Ethiopian content creators on the platform were scarce. A television, radio, and advertising professional by trade, Abel saw YouTube initially as an experimental side project — one that would run alongside his media jobs.
The early days were brutal.
He published 62 videos in a row with fewer than ten views each. Still, Abel kept uploading, convinced that the platform could one day be his ticket to both financial independence and fulfilling his childhood dream of traveling the world. That persistence paid off on the 63rd upload — a video about a local bank’s homeownership scheme that suddenly went viral, pulling in thousands of views within hours. From then on, his trajectory shifted.
13 thoughts on “How Two Ethiopian YouTubers Are Bringing the World Closer in Local Language”
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