Kenyan companies are buzzing with excitement after Ethiopia announced plans to further open its retail and wholesale trade market to foreign investors.
This move by Ethiopia represents a golden opportunity for Kenyan firms looking to expand in the region, experts say.
The Ethiopian government has introduced reforms allowing foreign companies to participate in previously restricted sectors, including export, import, wholesale, and retail trade.
Kenyan companies are buzzing with excitement after Ethiopia announced plans to further open its retail and wholesale trade market to foreign investors.
This move by Ethiopia represents a golden opportunity for Kenyan firms looking to expand in the region, experts say.
The Ethiopian government has introduced reforms allowing foreign companies to participate in previously restricted sectors, including export, import, wholesale, and retail trade.
Ethiopia’s population of over 110 million people—the second-largest in Africa after Nigeria—presents a vast, previously untapped market for Kenyan businesses to expand their reach and tap into new customer bases, add analysts.
In a major policy change, Ethiopia’s government, led by Prime Minister Abiy Ahmed, will now allow foreign investment in sectors previously closed to outsiders, according to local reports and documents seen by The Standard.
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