LakiPay Financial Technologies S.C., a year-old payment operator, on Thursday evening unveiled a digital remittance platform it says is designed to speed up cross-border money transfers while lowering costs and expanding access for Ethiopia’s growing online creator economy.
The platform, branded LakiRemit, was launched at the company’s headquarters and offers real-time transfers, competitive exchange rates, and direct integration with local banks, according to company executives. LakiPay received its payment operator license from the National Bank of Ethiopia (NBE) last year.
Beyond traditional remittances, the company is seeking to position itself in a fast-growing but lightly regulated corner of the digital economy: virtual gifts sent to online content creators by fans, many of them living abroad. LakiPay says the feature will allow Ethiopian creators to receive gifts without losing a large share of their income to global social media platforms.
Habtamu Tadesse, the company’s chief executive, said Ethiopian content creators can forfeit as much as half of their earnings to commissions charged by platforms such as TikTok. By registering on LakiRemit, he said, creators would be able to retain up to 95 percent of the value of gifts sent by their supporters.
“The money will be deposited into a local bank account within 30 seconds,” Habtamu said, describing what he called a critical improvement for creators who rely on frequent, small-value transfers.
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