As an Ethiopian who has successfully transitioned into Dubai’s highly competitive real estate industry, Samrawit A. Kassaye offers a unique perspective on navigating this dynamic market. With a passion for real estate sparked at a young age, Samrawit’s career journey is an inspiring tale of perseverance, strategic thinking, and deep industry knowledge. Her insights into the market, particularly for Ethiopian and African investors, provide invaluable guidance for those looking to enter or expand their portfolios in Dubai.
Samrawit’s story begins in Addis Ababa, where her interest in real estate was kindled by shows like MTV Cribs. “I’ve always had an interest in architecture, design, and the intricacies of homes,” she recalls. After studying Marketing Management at Addis Ababa University, she applied her skills in a local real estate firm, quickly rising to the top. Her early success in Ethiopia gave her the confidence to explore opportunities abroad, which eventually led her to Dubai—one of the world’s fastest-growing real estate markets.
Dubai’s vibrant property market, coupled with its international appeal, provided the perfect environment for Samrawit to expand her expertise. She joined Eagle Hills, a global real estate brand, where she gained exposure to luxury and international markets. This experience was crucial in preparing her for the challenges of Dubai’s competitive market.
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