Mered Bisrat, founder and CEO of Pragma Investment Advisory, stands as a key figure in Ethiopia’s upcoming capital market. At just 31, he skillfully uses his personal and company’s social media presence to share insights and provide updates on the sector’s latest developments. His expertise is regularly sought out by media outlets, where he offers informed commentary on broader economic issues.
Behind the scenes, Mered is working on launching an investment bank, with aspirations of establishing it as Ethiopia’s premier institution in the field.
Yet, Mered’s involvement with the capital market dates back long before Ethiopia officially announced its establishment in late 2018. His passion for the field runs deep—his close friends even called him a “capital market nerd” well before his path as an investment banker was cemented.
On a Thursday afternoon, Mered Bisrat Fikreyohannes was quickly wrapping up a one-on-one meeting in his cozy advisory office at Meskel Flower. Surrounded by walls plastered with sticky notes a flickering screen broadcasting Bloomberg Business News intermittently catches his gaze.
The CEO of Pragma Investment Advisory has always had the capital market-focused TV channel as his go-to source of information— nearly 15 years before he was poised to participate in it.
Mered is the firstborn of three brothers raised in Addis Ababa by civil servant parents. He completed his formative education at St.Joseph’s School and embarked on his collegiate odyssey at Addis Abeba University (AAU).
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