Rungo Liquors, one of the largest liquor distributors in Ethiopia, has strategically entered the e-commerce sector with Rungooo Delivery.
The platform, launched three months ago aims to address the myriad challenges faced by traditional beverage purchasing methods and enables consumers to buy products at distribution prices with free delivery.
“We observed a growing trend of online shopping and a desire for more convenient ways to purchase beverages,” Olivier Poujade, Partner at Rungooo Delivery told Shega in a written statement.
Rungooo’s platform introduces a host of features, including personalized recommendations, real-time pricing updates, and a mobile-optimized interface. “Our aim is to emulate the modern liquor shop experience online, fostering a community where consumers can interact with their favorite brands in a meaningful way,” Olivier noted.
Rungooo aims to address a market that is proliferated with parallel and counterfeit products. Through its direct integration with the official distributors of these products in Ethiopia, Rungooo guarantees original items.
Moreover, as beverages are directly delivered from the distributors, customers are offered distribution store prices.
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