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The Weeknd and His Mother Bring Ethiopian Coffee Culture to the World

The Weeknd and His Mother Bring Ethiopian Coffee Culture to the World

The Weeknd and His Mother Bring Ethiopian Coffee Culture to the World with Nespresso’s Samra Origins Blend

In a rare and deeply personal collaboration, global music icon Abel Tesfaye, better known as The Weeknd, has teamed up with Nespresso to launch a coffee collection that pays tribute to his Ethiopian heritage—and the woman who shaped it: his mother, Samrawit Hailu.

The latest release under his boutique label, Samra Origins, includes the Togetherness Blend, a limited-edition roast developed in partnership with Nespresso. More than just another celebrity product drop, this launch is rooted in cultural pride and the ritual of Ethiopian coffee ceremonies, a tradition that shaped Tesfaye’s early life and family values.

A Family Story Brewed into Every Cup

The name Samra Origins is a direct nod to his mother, and the brand centers Ethiopia’s rich coffee traditions. In Ethiopian homes, coffee is not just a drink—it’s a sacred, communal experience. The coffee ceremony, or buna, involves roasting green beans over fire, grinding them by hand, and brewing the coffee in a clay pot called a jebena, all while guests gather, share stories, and connect.

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