The Weeknd and His Mother Bring Ethiopian Coffee Culture to the World with Nespresso’s Samra Origins Blend
In a rare and deeply personal collaboration, global music icon Abel Tesfaye, better known as The Weeknd, has teamed up with Nespresso to launch a coffee collection that pays tribute to his Ethiopian heritage—and the woman who shaped it: his mother, Samrawit Hailu.
The latest release under his boutique label, Samra Origins, includes the Togetherness Blend, a limited-edition roast developed in partnership with Nespresso. More than just another celebrity product drop, this launch is rooted in cultural pride and the ritual of Ethiopian coffee ceremonies, a tradition that shaped Tesfaye’s early life and family values.
A Family Story Brewed into Every Cup
The name Samra Origins is a direct nod to his mother, and the brand centers Ethiopia’s rich coffee traditions. In Ethiopian homes, coffee is not just a drink—it’s a sacred, communal experience. The coffee ceremony, or buna, involves roasting green beans over fire, grinding them by hand, and brewing the coffee in a clay pot called a jebena, all while guests gather, share stories, and connect.
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