East African Trading House (EATH), a major player in Ethiopia’s fast-moving consumer goods (FMCG) sector, is entering the ecommerce space with its new platform, Besh Gebeya. EATH has also partnered with Chapa Financial Technologies to streamline its payment processes.
The strategic partnership was announced early Tuesday morning at EATH’s headquarters. Through this collaboration, EATH’s extensive network of suppliers, customers, and partners will gain access to the Besh Gebeya ecommerce platform, which is equipped with a digital payment infrastructure supporting mobile money, bank transfers, and credit and debit card transactions.
Yonan Getachew, a Technology Developer at EATH, revealed that a year of collaboration preceded the development of the platform. He also mentioned that the delivery services will be outsourced to a third-party company. “Some integration procedures are still underway,” Yonan told Shega.
East African Trading House (EATH), a major player in Ethiopia’s fast-moving consumer goods (FMCG) sector, is entering the ecommerce space with its new platform, Besh Gebeya. EATH has also partnered with Chapa Financial Technologies to streamline its payment processes.
The strategic partnership was announced early Tuesday morning at EATH’s headquarters. Through this collaboration, EATH’s extensive network of suppliers, customers, and partners will gain access to the Besh Gebeya ecommerce platform, which is equipped with a digital payment infrastructure supporting mobile money, bank transfers, and credit and debit card transactions.
Yonan Getachew, a Technology Developer at EATH, revealed that a year of collaboration preceded the development of the platform. He also mentioned that the delivery services will be outsourced to a third-party company. “Some integration procedures are still underway,” Yonan told Shega.
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