One of United Kingdom’s biggest car rental companies has partnered with an Ethiopian company to launch an electric, hybrid, and low-CO2-emission vehicle rental business. Green Motion International which operates in nearly 80 countries worldwide signed a franchise agreement with Excellence Car Rental Services Ethiopia this week, eyeing foreign visitors. The signing ceremony held at the Skylight Hotel was attended by senior management of both companies who indicated plans to begin operations immediately.
Richard Lowden, CEO of Green Motion, pointed out how Addis Ababa emerged as a tourist hotspot with significant potential for growth in the company’s expansion efforts across developing economies. He stated the importance of finding local partners capable of embracing their technology to spark an evolution of operations in the sector.
“We hope to see the brand grow throughout Ethiopia,” Richard told Shega.
The agreement between the two parties was two years in the making with the CEOs initially meeting in Thailand and a few more times in Britain. Green Motion currently operates with nine partners in Africa with the first franchise operations being set up in Morocco.
The Company fully provides the technology stack including an XML-based software that is integrated into major booking platforms like Expedia and Bookings.com. The local partner Excellence Car Rental will supply the vehicles.
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