“I want Ethiopia to make it to the 2026 World Cup in the United States. Yes, it’s a long shot, but we do have a chance.”
Yohanes Zewdu knows better than most the value of reaching for the stars.
Arriving in Las Vegas aged 10 with his mother, he has sprung himself from the lowest rung of the Vegas strip into a lifestyle fixer for sporting superstars, a social media influencer, and now a role as the international liaison and strategic advisor for the Ethiopian Football Federation (EFF).
“I’ve been in this role four months now. My job is to be a bridge between the EFF and other leagues, federations and brands,” Zewdu, who is professionally known as ‘Johnny Vegas’, tells BBC Sport.
“To shine a light on Ethiopian football, the image of the potential we have in our country and the resources we have, and say to the outside world ‘If you come here and invest in us, you’ll get something amazing’.
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